VRK Diet foundation
Veeramachineni Ramakrishna is a popular dietician in Telugu states, mainly known for his diabetes and obesity killing diet plans. His experimental diet plans turned out to be very effective for most of his followers. To spread awareness and to address all the misinformation and rumors, VRK started a foundation and approached us in creating a brand identity that could serve his purpose.
- VRK Diet Official
- Food and Well being
- Working Hours
- Team Members
The logo-mark was supposed to be unique and distinct as there were already many unofficial sites and logos of VRK Diet.
We used a fictionalized design of the founder as a Mascot in the logo in order to make it look distinct from the other logos. we placed 4 stars in the logo, which represents the 4 pillars of VRK Diet. Orange and dark grey colors used in the logo conveys that the diet plans will also help in keeping the soil integrity
The Brand needed Brand identify that could represent it’s core values – Healthy living and Eco-friendly. The challenge was to incorporate these values with a modern form of communication that will engage more audience.
We made a range of creatives to tell the story of the brand, and engage the customers. We used the mascot logo of the founder to communicate the brand’s story. The logo and Branding elements provided a striking avatar that was very distinct and expressive compared to other unofficial logos of VRK Diet plans.
We created two different websites for the Brand’s Indian and US clients. The Indian site was exclusively developed to showcase the new brand identity, products, stores, and franchise enquiries. Whereas the US site was an. eCommerce build up, designed to sell some exclusive retail products of Brand.
We Developed an exclusive Social Media campaign focusing on spreading the awareness of health benefits of VRK Diet. We gathered testimonials from the clients and circulated them all across the social media platforms.