Event Mantra is a Ashburn (Virginia) based company that caters to the needs of venue decorations of Birthdays, Weddings, Anniversaries, Baby showers and House warming parties of Indian community people. The startup needed an avatar that could convey to their clients that they can transform a small function into a life changing celebration. Our week long branding exercise resulted in an amazing output.
- Event Mantra
- Event Management
- Working Hours
- Team Members
The logo-mark was supposed to be elegant, traditional and expressive of their concept.
We used shades of orange, pink and yellow colors which convey excitement, warmth and enthusiasm. we used leaves and flowers in the logo which represents the brands service of venue decorations in Traditional Indian style.
The Brand needed a Brand identify that relates to the Indian diaspora in United States. The challenge was to incorporate traditional Indian events with a modern form of communication that will engage more audience.
We made a range of creatives to tell the story of the brand, and engage the customers. Though the logo and Branding elements were very simple, they provided a traditional yet appealing avatar to Indian community of US market.